In 1889, the first lines of a story are written that starts with a small bakery born in Northern France. Destined to spread the French flavour around the world, today PAUL has more than 130 years of history, with a presence on five continents, in 45 countries, with more than 750 stores.

It was in 2016 that the brand arrived in Portugal, opening its flagship store at number 142 of the emblematic Rua Augusta, downtown of the Portuguese capital. Today, it adds a location in Cascais Bay (at number 45 of Praça 5 de Outubro) and a presence at Lisbon and Faro airports. The art of French-style living is expressed in stores with interiors that conquer us by their elegance, colourful displays and fresh products that catch the most distracted eye. On warmer days, the wide terraces are an invitation to sit down and enjoy a range of products carefully prepared and presented with the greatest detail.

At PAUL, desires are taken very seriously and the brand’s commitment to creating delicious memories brings the stores strong arguments to visit them. These include an immense variety of bakery, the presence of irresistible classics of french pastry (croissant, éclair, palmier, tartelet, macarons…) or various meal options (sandwiches, hamburgers, croques, salads and quiches) to share moments loaded with flavour.

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Where are we

Our stores


Rua Augusta


5 de Outubro